How We Work
We guide you through the process of selecting a network that suits your needs and negotiate a rate on your behalf. We then liaise between your tech team and the network to ensure all goes smoothly as the tracking pixel and related tech is implemented. Following that we test and troubleshoot the pixel before getting approval from the network to go live.
We ensure the account is always in good standing, applications are processed in a timely manner, order inquiries are reviewed, links and offers are loaded and in general ensuring smooth daily operation of the program.
Drawing on our contacts and years of experience we connect your program to the publishers/affiliates most aligned with your goals and brand image.
We reach out to publishers regularly seeking new opportunities, field requests from them for collaborating with the brand and ensure all tracking and commissions are in order.
At determined intervals we share email newsletters with all connected publishers that contain links, promotions and deals currently offered. Should there be no promotions or deals offered we would use this to semi-regularly remind affiliates of your product range, new launches etc.
We work closely with you to select and provide exclusive deals and curated offers for select high performing publishers.
Every quarter we review the program and assess how it can be improved. We review the publishers, engagement, clicks, sales, products and categories selling and explore opportunities for growth.
Leveraging our relationships to the publishers as an agency we negotiate favorable rates with them for paid opportunities when possible and then work with you to create the necessary creative assets and oversee execution.
We ensure all orders that weren’t fulfilled or were returned are removed from the network so that no commissions are paid on these sales.
We provide you with comprehensive reports, showing the metrics that are important to you, on a regular basis and review them with you.
Google Analytics and an affiliate network pixel operate independently. Google Analytics will track affiliate sales via UTMs and any other tracking mechanism put into place on your end whilst the pixel fires according to rules determined during integration. Parameters can be added to links provided via the affiliate network to keep them in line with your GA protocols. Pending on the network conditional firing of the pixel can be set up, requiring a certain query string or UTM to be present for it to fire.